About Us

Great combination of Technology & Farmers

is India's largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology.

We connect producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations

Farmers Problem: 

1. Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments.

2. Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market.

3. The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of food wastage.

ISHTA solution by using the technology: 

1. We eliminated intermediaries by taking control of the Supply Chain by using technology and analytics.

2. We built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies in the Supply Chain.

3. On one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.

How Customers are benefited?

- Purchase at best prices and avail great offers on our app.

- Each product is graded for quality and hygienically handled by our agents.

- Save your Market going time and other costs, we take care of your needs. 

- Your order us, and we will make you get fresh fruits, Vegetables & quality grocery products at your door steps.

How Farmers are benefited? 

- No transportation or storage cost- we like to make our farmers to grow more crops than wasting time on transportation.

- Drop your produce to a nearby “Raita Kalyan Kendra” and avoid travelling and make the use of this time in some other plans.

- Farmers crops will be weighed, graded for quality and handled in well-mannered. 

- Our farmers will be notified on all market updates and demand required for next day and make sure to get fair prices for the crops grown. 

- Receive payment within 24 hr via online mode direct to your bank accounts.

Our Vision:

- Our vision is to build India's most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in meaningful manner.

- We are focused on making the ISHTA Innovation accessible to the most fragmented parts of society. We intend to leverage our strengths and resources to innovate for new product categories and customer segments while solving complex supply chain problems.